Film piracy in the coming years is going to be dealt with by movie makers that can structure the cross subsidy deals that make films profitable using the internet as the means to make money through associated promotional activity. In the video report below, we see how the artist formally known as Prince was able to organise a cross subsidy/promotion deal for the release of an album in the UK. By breaking industry conventions Prince caused an uproar in the UK but the promotion wasn't covered in the American press. In the video report below, we see how Prince, using a newspaper as a cross promotions platform was able to get a message to a nation but the BBC report below that shows how, because of the internet the possibility for cross promotions online is an outgrowth of the types of cross promotion that have been with us through television for the last fifty years. Europe offers American independent film makers many opportunities like the Prince promotion, where the album licence netted him $500,000. If after viewing/listening to the reports below you need help to get openings for your films in the UK and Europe as a means of side stepping the impact of piracy or low sales, email Derek James derekworldwide@yahoo.com.
American box office and DVD sales accounts for 50% of the total returns on major studio releases. As seen in the Prince promotion, filmmakers can take advantage of the many movie promotions opportunities that exist in Europe if they know what is available. Unlike their major studio counterparts, Independent films do not have over £100 million to recoup. The type of payment received by Prince would go a long way to recouping an independent film's budget. The issue for independent filmmakers is knowing how to use the media opportunities that exist in Europe to recoup the money invested in their films. Piracy of DVD releases were once dealt with by trying to watermark or encrypt a disks. As heard in the BBC article below, it is now possible to organise cross promotions that offset the budgets invested in a project in a similar fashion to how television costs are offset by advertising. For details about the articles below and how your film company can enhance its promotional options in Europe email Derek James: derekworldwide@yahoo.com.
The Prince album cross promotion in the UK offset CD piracy, combated low retail sales, increased interest in Prince's CD catalog, promoted a series of concerts and netted him $500,000 in album licence revenues. The same can be done for films and other artists across Europe as new openings have presented themselves as a new part of the digital era of net based cross promotion initiatives
Free & Cross Promotion – BBC Report Part 1
Free & Cross Promotion – BBC Report Part 2
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